Dallas Men Against Abuse - Keanon Pearson

We launched on TV, radio and OOH to help drive the community to the microsite to take the pledge against domestic violence.

**Featured in Communication Arts**

Moroch produced a PSA, Be a Man, that challenges our societal norms of masculinity to help end domestic violence.

Take the pledge at dallasmenagainstabuse.com

Prominent members of the Dallas/Fort Worth community showed up to the rally and accepted a role in the campaign.

Dallas Mayor Mike Rawlings asked our team to lead their community-wide campaign against domestic violence in Dallas.

Dallas Cowboys, HOF Quarterback, Troy Aikman showed his support.

Reverend TD Jakes lends a hand by sharing his support for the mayor and the entire Dallas/Fort Worth community.

The microsite captured over 25k pledges in 48hrs.

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