After a major competition, such as a marathon or cycling event, many everyday athletes have to work or exert themselves the very next day, but a recent survey found that most competitors who work (82%) say the mental and physical exertion of an event has a negative impact on their ability to work the next day and a full quarter (25%) admit they've had to use unplanned leave to recuperate following an event.
Conducted by Wakefield Research, a new survey developed for the PRO Time Off campaign found that amateur athletes (marathon runners, cyclists, etc.) often must make tough choices between pursuing an athletic goal and their commitment to work.
To raise awareness of the importance of proper rest and recovery, Icy Hot's new PRO line – a next-level* pain reliever for muscles and joints that have been pushed to their limits – launched "PRO Time Off": a a micro-influencer-based, branded content series that recognizes the stories of everyday athletes putting in PRO-level effort and encourages them to get the proper recovery so they can be game-ready for the next event."
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