NASCAR - The Race To Save Morning

McDonald's wanted to help customers spread love so we mixed the mixed them with local radio, Chevy, and NASCAR to help friends and family deliver a fast and free breakfast straight from the heart.

We made sure we looked the part by wrapping our vehicles in Team McDonald's badging and stripes.

R2SM Chevy Spark fully equipped with NASCAR decals

R2SM in-store display

On race days, we handed Jamie the keys and let the team do their thing.

Show how much your friends and loved ones are appreciated by nominating them for a free breakfast delivered by McDonald's. If you want to say thank you, I miss you, I love you, you inspire me, or simply hello, you can always #sayitwithbreakfast.

McDonald's NASCAR driver Jamie McMurray visits Dallas/Ft. Worth to complete the Race To Save Morning and deliver breakfast throughout the metroplex.

We encouraged customers to save a morning in-store and on paid, owned and earned channels.

Tweet layout with imbedded video.