Keanon has deep experience in brand and omnichannel marketing - where strategic discipline aligns with cross-channel alignment and creative execution. He routinely leads the development and activation of integrated marketing initiatives across multiple touchpoints with a keen eye on measurement and optimization. With experience on the account, creative, PR, and client sides, he's had the opportunity to work on distinctive brands such as McDonald's, AT&T, Samsung, Coca-Cola, Dr. Pepper/Snapple Group, NASCAR, Genentech, Under Armour, Stryker, Sanofi, Icy Hot, and more.
General experience includes:
Copywriting and Strategic Messaging
AI tools (Runway, Suno, Midway, Gamma, Canva)
Creative Services
Brand Strategy
Public Relations
Broadcast Production
Branded Content
Digital/Social
CRM Content Creation
CRM Analytics
Client Management
Marketing Program Implementation
Sports Marketing
Account Management
Annual Marketing Planning
Co-op/Franchisee Management
Press:
dpi Magazine - Taiwan
Communication Arts
D&AD
One Show
ESPN The Mag
Creativity Online
MTV
Shoot Online
Ads of the World
AdWeek
Agency Spy
Creative Loafing